BooHoo have started to take real foothold into the Australian market. Despite the relatively small size of Australian market, the big international retailers are trying to win the local market. Although Australia is a small market, it does have a huge capacity to spend.
Relative to other economies such as Europe and the US, Australia has performed phenomenally well and Australian’s have continued to spend money on goods.
Companies such as ASOS and BooHoo have slowly made good progress in making a name for themselves in this country. Boohoo in particular have started to make a real push into the Australian market with a large amount of TV advertising and BooHoo coupon advertising online.
The story of how BooHoo has got to where it is today is an interesting one. The company was only started seven years ago and in that time has become one of the most powerful forces in online clothing sales globally. The company now matches the performances of Topshop and ASOS.