Wiggle growing faster

Online bike retailer Wiggle is looking to grow even further. Wiggle has become one of the biggest online bike retailers in the world and now has dedicated websites in the US, Australia, New Zealand, Canada and it’s originating country, UK.

The growth of Wiggle has been nothing short of phenomenal. Wiggle has achieved it’s success with the help of the growing popularity in the sport of Cycling. Even during the last Tour de France won by Bradley Wiggins, Wiggle reported that they achieved an amazing tour inspired growth of 21 percent during the year.

Wiggle is owned by a private equity firm called Bridgepoint who announced that revenues at Wiggle has hit an impressive 141 million pounds last year. This huge figure is an improvement over the 115 million pounds during the same period in the previous year.

Most of the increase in revenue has come from the expansion that Wiggle is undertaking worldwide. The company has employed aggressive promotion methods by undercutting local companies with price match offers and offering consumers a Wiggle coupon for their online purchase.


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